More Booked Paws vs Thrive Agency: which one fits your practice?

More Booked Paws vs Thrive Agency is a comparison of scale: a 160+ person generalist agency working in most industries, against one person doing three things for US veterinary practices.

More Booked Paws vs Thrive Agency at a glance

As of October 2026, checked on each company's own website.

Two reading notes: the budget bands are form options, not a price list, and "not published" means not found on the pages checked, not that it does not exist.

What do More Booked Paws and Thrive Internet Marketing Agency each offer?

Thrive Internet Marketing Agency is a generalist: its about page says it works with businesses of all sizes in "most industries and niches," serving "thousands of companies worldwide" (checked October 2026).

It began in 2005 as MLB Web Design, founded by Matt Bowman, took the Thrive name in 2012, and now describes more than 160 employees across 34 states and 10 countries (self-reported).

Its veterinarian page lists SEO, web design, social ads, pay-per-click, reputation management, content writing, video production, and conversion rate optimization.

Google Ads are named there too: its experts "work with our certified AdWord specialists," and its PPC page adds ads across Facebook, Instagram, and Twitter.

A dedicated page calls it "an award-winning veterinarian web design agency."

Delivery runs through a dedicated project manager, a client portal, and monthly reports.

More Booked Paws is narrower by design: one operator, founder Gabe Meierotto, serving US veterinary practices only.

It sells three things: CRO (one controlled test a month), local SEO (service and city pages, Google Business Profile work, citations, review guidance), and managed Meta ads (8–12 static image ads a month, landing pages built, one test a month).

Websites, Google Ads, video ads, CRM setup, and social posting are not offered.

What do More Booked Paws and Thrive Internet Marketing Agency cost?

More Booked Paws publishes every price on its pricing page: CRO $2,500 a month, local SEO $2,500 a month, both $5,000 a month, and managed Meta ads $3,000 a month plus a one-time $2,500 setup.

Ad spend goes straight to Meta, $3,000 a month minimum, never marked up and never a percentage of spend, and there is no per-lead pricing on any service.

Thrive's proposal form is the only pricing signal on its site: estimated monthly budget options start at $2,500 to $5,000 per month and run to $50,000+, the budget excludes ad spend, and web design options start at $1,000 to $5,000 (checked October 2026).

The fact sheet lists every More Booked Paws price and term on one page.

What contract and cancellation terms does each require?

Thrive's homepage says: "We believe in ourselves so much that we don't require long-term contracts" (checked October 2026).

No notice period, renewal rule, or early-exit terms appear anywhere else on its site, and its terms page is website-use terms under Texas law, not a service agreement.

Ask for the term, notice period, and renewal rule in writing, because the headline cannot be checked any other way.

More Booked Paws runs a 6-month minimum on CRO and local SEO and a 3-month minimum on managed Meta ads.

After the minimum, every service runs month to month, cancelled by email with 30 days' notice, no cancellation fee, and the final month's work and report delivered as usual.

Who owns your accounts, website, and data?

With More Booked Paws, the practice owns its Meta ad account, pixel, and audiences (in its own Business Manager), its website, domain, Google Business Profile, and analytics, and keeps every landing page, ad, test result, and report.

Thrive publishes nothing on the subject: nothing about who holds the ad accounts, who owns the website it builds, or what you keep when the engagement ends.

Treat that as a gap to close before signing: ask who registers the domain, who holds the ad accounts, and what you keep if you leave.

What results does each publish?

On published proof, the gap favors Thrive Internet Marketing Agency, and it is worth saying plainly.

Thrive's self-reported numbers (from its own footer and veterinarian pages) include a 95% client retention rate, seven straight years on the Inc. 5000, and the claim that it has been "the leading provider of veterinarian digital marketing services since 2005," which predates the 2012 rename.

Its case-studies page is general: no veterinary case study appeared in its listing when checked in October 2026.

More Booked Paws has no veterinary client results to publish: it was founded in 2026 and has no veterinary clients yet.

What it publishes instead is its founder's record: as Director of CRO at LaserAway from 2018 to 2023, Gabe Meierotto took sitewide conversion from 3% to 11% across more than 2,600 variations tested, in a program that returned 210x.

Those are his numbers from a med-spa booking business in a former in-house role, not veterinary results and not More Booked Paws results.

Neither company's past numbers predict yours, More Booked Paws does not promise or guarantee results, and self-reported claims are not independent verification.

Should you pick Thrive Internet Marketing Agency or More Booked Paws?

Pick Thrive Internet Marketing Agency if:

• You want Google Ads managed; More Booked Paws manages Meta ads only.
• You want a new website or redesign, video production, content writing, or reputation management from the same vendor.
• You want a large team, a dedicated project manager, and a 24/7 client portal rather than one operator.
• You want an established agency with thousands of clients, and a budget starting in the low thousands or more works for you.
• You want to avoid a minimum term, if the written proposal backs up the homepage line about no long-term contracts.

Pick More Booked Paws if:

• Your gap is conversion: the traffic and local searches exist, but not enough booked new-client appointments.
• You want map-pack visibility worked on directly, or Meta ads with landing pages built and tested monthly.
• You want every price and term visible before any call, on the pricing and fact sheet pages.
• You want a veterinary-only specialist, and the person you talk to doing the work.
• You want ad spend paid straight to Meta, never marked up, and no per-lead pricing anywhere.
• You want the exit terms stated up front: 6 or 3 months, then month to month with 30 days' notice and no cancellation fee.

The wider field is compared on best veterinary marketing companies.

Questions to ask either company

Whichever one you shortlist, get the answers in writing before signing anything.

Put those questions to both companies, including us.

The fastest first step here is the free audit: a prioritized plan within 3 business days, no call required, yours to keep.

If it says you need a website, Google Ads, or a bigger team, Thrive or another full-service option will fit better than we do.

Frequently asked questions