More Booked Paws vs Beyond Indigo Pets comes down to scope: one sells a full-service plan built around a custom website, the other three services aimed at booked appointments.
More Booked Paws vs Beyond Indigo Pets at a glance
As of October 2026, checked on each company's own website.
| More Booked Paws | Beyond Indigo Pets | |
|---|---|---|
| Model | One-person consultancy | Full-service veterinary marketing company, owned by Kelasan, Inc. |
| Services | CRO, local SEO, managed Meta ads | Content, SEO, reputation, blogging, website optimization, social, ads, custom websites |
| Published pricing | Yes: $2,500/mo (CRO or SEO), $5,000/mo both, $3,000/mo plus $2,500 setup (Meta ads) | Not published; fees based on time required, not budget size |
| Contract terms | 6-month minimum (CRO, SEO, combined), 3-month minimum (ads), then month to month | "Contracted annually, payable monthly" (help center, updated January 2022) |
| Cancellation | 30 days' notice by email, no cancellation fee | 30 days' written notice; no refunds for terminating for convenience |
| Account ownership | Practice owns its ad account, website, domain, Google Business Profile, analytics, and everything built | You own the design and content; domains stay yours; off-platform terms not published |
| Team | One operator: founder Gabe Meierotto | Woman-owned and led; remote team across 17 states; CEO Kelly Larkin Baltzell |
| Niche focus | US veterinary practices only | Veterinary practices, groups, consolidators, associations, and vet product sellers |
Where Beyond Indigo Pets' own pages differ, both versions are given: the annual-contract wording appears only in its 2022 help-center articles, not on its current marketing pages.
What do More Booked Paws and Beyond Indigo Pets each offer?
Beyond Indigo Pets describes itself as "a woman-owned and led full-service marketing company that works within the veterinary industry" (its about page, checked October 2026).
Its plans mix content marketing, SEO, reputation management, blogging, website optimization, social media marketing, and advertising, with at least one custom blog a month plus quarterly strategy reports and meetings.
Google and Facebook ads are plan inclusions, and its advertising page says "We're certified by Google and Meta."
Websites are part of the offer too: its website page describes a custom-coded and designed website on its own proprietary platform, "no stock Wordpress templates," averaging 90 days to launch.
Its site also markets to veterinary consolidators, corporate hospitals, associations, and B2B and B2C veterinary product sellers.
More Booked Paws is narrower: one person, founder Gabe Meierotto, doing three things for US veterinary practices only (general, emergency and urgent care, specialty and referral, and multi-location groups).
More Booked Paws
- CRO: one controlled test a month on the pages and forms that lose booked appointments.
- Local SEO: service and city pages, Google Business Profile work, citations, review guidance.
- Managed Meta ads: 8–12 static image ads a month, landing pages built, one landing-page test a month.
- Not offered: websites, Google Ads, CRM, video ads, social posting.
Beyond Indigo Pets
- One monthly plan: content, SEO, reputation, blogging, website optimization, social, and advertising mixed to fit.
- Ads: Google and Facebook ads included in the plans.
- Websites: custom-coded builds on its proprietary platform, about 90 days on average.
What do More Booked Paws and Beyond Indigo Pets cost?
More Booked Paws publishes every price on its pricing page: CRO $2,500 a month, local SEO $2,500 a month, both together $5,000 a month, and managed Meta ads $3,000 a month plus a one-time $2,500 setup.
Ad spend goes straight to Meta with a $3,000 a month minimum, never marked up, and there is no per-lead pricing.
Beyond Indigo Pets does not publish prices; its plans page says fees are "based on the amount of time your marketing requires, not the size of your budget," so a written quote is the only way to put real numbers beside the published ones here.
The fact sheet lists every More Booked Paws price and term on one page.
What contract and cancellation terms does each require?
More Booked Paws runs a 6-month minimum on CRO and local SEO and a 3-month minimum on managed Meta ads.
After the minimum, every service runs month to month, cancelled by email with 30 days' notice and no cancellation fee.
Beyond Indigo Pets' current marketing pages do not state a term; its help center, in articles last updated January 2022 about website service fees, says "our services are contracted annually, payable monthly," so confirm the current term in writing.
The same articles say cancelling any service takes a 30-day written notice to its billing email, with ad spend billed in arrears.
Its privacy policy adds that no refunds are provided for terminating for convenience, except that unused products may be returned for a pro rata refund within 60 days of purchase.
So the only published exit refund on that side is that 60-day window, while More Booked Paws charges no cancellation fee, though its minimums are still commitments.
Who owns your accounts, website, and data?
With More Booked Paws, the practice owns its Meta ad account, pixel, and audiences (in its own Business Manager), its website, domain, Google Business Profile, and analytics, and every landing page, ad, test result, and report built during the engagement.
Beyond Indigo Pets' website page says "You own the design and your content," and its help center says "Beyond Indigo never owns or manages client domains," so the domain stays yours if you leave.
The site itself runs on its proprietary platform, and the terms and costs of moving it off are not published, so ask before you sign.
What results does each publish?
This is where the gap is widest, and it favors Beyond Indigo Pets.
Beyond Indigo Pets publishes result blurbs with no client names attached (self-reported), like "+57% organic search traffic" for a Colorado client and "#1 ranking for 12 key terms" for a Bay Area client, plus named client sites, a Google Partner badge, and a Quartz membership in the American Animal Hospital Association Strategic Alliance Program.
All of it is self-reported and not independently verified here, but a track record you can read beats one that does not exist yet.
More Booked Paws has no veterinary client results to publish: it was founded in 2026 and has no veterinary clients yet.
What it publishes instead is its founder's record: as Director of CRO at LaserAway from 2018 to 2023, Gabe Meierotto took sitewide conversion from 3% to 11% across more than 2,600 variations tested, in a program that returned 210x.
Those are his numbers from a med-spa booking business in a former in-house role, not veterinary results and not More Booked Paws results.
Neither company's past numbers predict yours, More Booked Paws does not promise or guarantee results, and nothing on Beyond Indigo Pets' checked pages guarantees results either.
Should you pick More Booked Paws or Beyond Indigo Pets?
Pick Beyond Indigo Pets if:
- You want a new custom-coded website, not work on the site you already have.
- You want Google Ads and Facebook ads managed in one plan; More Booked Paws manages Meta ads only.
- You want one plan covering content, blogging, reputation, social, SEO, and website optimization.
- You want a team rather than one operator, with quarterly strategy reports and meetings.
- You sell veterinary products or represent a consolidator, corporate group, or association rather than a client practice.
Pick More Booked Paws if:
- Your gap is conversion: traffic and local searches, but not enough booked appointments.
- You want map-pack visibility worked on directly, or Meta ads with landing pages built and tested monthly.
- You want every price and term visible before any call, on the pricing and fact sheet pages.
- You want a shorter commitment: 6 or 3 months, then month to month with no cancellation fee, rather than an annual contract.
- You want ad spend paid straight to Meta, never marked up, and the person you talk to doing the work.
The best veterinary marketing companies list compares the wider field, and the other head-to-head is GeniusVets vs Beyond Indigo Pets.
Questions to ask either company
Whichever one you shortlist, get the answers in writing before signing anything.
- What is the total monthly fee, and if it is time-based, what is the estimate in dollars?
- What is the minimum term, the renewal rule, and the notice period in the current contract, not a 2022 help article?
- What happens if we leave early: refund, fees, notice?
- Who holds the ad accounts, and do we keep them when we go?
- If the website sits on your platform, what are the terms and costs of moving it off?
- Are published results from named clients or anonymous blurbs, and can we verify any of them?
Put those questions to both companies.
The fastest first step here is the free audit: a prioritized plan within 3 business days, no call required, yours to keep.
If it says you need a website, Google Ads, or a bigger team, Beyond Indigo Pets or another full-service option will fit better than we do.
Frequently asked questions
What is the difference between More Booked Paws and Beyond Indigo Pets?
Beyond Indigo Pets is a full-service veterinary marketing company: one monthly plan mixing content, SEO, reputation, blogging, social, and Google and Facebook ads, plus custom-coded websites on its own platform, with prices not published. More Booked Paws is a one-person consultancy doing three things for US veterinary practices: conversion rate optimization, local SEO, and managed Meta ads, at published prices.
Is More Booked Paws better than Beyond Indigo Pets?
Neither is better for every practice; they sell different sizes of job. Beyond Indigo Pets fits a practice that wants a new website and one team covering every channel, while More Booked Paws fits one that already has a site and wants conversion, local visibility, or Meta ads worked on at a published price.
Which costs less, More Booked Paws or Beyond Indigo Pets?
Only one side of that can be read from a website. More Booked Paws publishes its prices: $2,500 a month for CRO, $2,500 a month for local SEO, $5,000 a month for both, and $3,000 a month plus a one-time $2,500 setup for managed Meta ads. Beyond Indigo Pets does not publish prices; its fees are based on the time your marketing requires, so you need a written quote to compare.
What contract does each company require?
Beyond Indigo Pets' help center, in articles last updated January 2022, says services are "contracted annually, payable monthly," with 30 days' written notice to cancel; confirm the current term in writing before you sign. More Booked Paws runs a 6-month minimum on CRO and local SEO and a 3-month minimum on Meta ads, then month to month by email with 30 days' notice and no cancellation fee.
Do either of them have published results?
Beyond Indigo Pets publishes anonymous client result blurbs (self-reported), like +57% organic search traffic for a Colorado client, plus a portfolio of named client sites. More Booked Paws was founded in 2026 and has no veterinary client results yet, which is a real gap in Beyond Indigo Pets' favor.